About Laurney

“Feel the Fit & Own the Day ✨”
”In trend. On point. Always Laurney”

At Laurney, we don’t just follow trends — we build them from the ground up. As a proudly homegrown Indian clothing brand and manufacturer, we’re in complete control of our process — from fabric sourcing to the final stitch. That means every piece you wear is made with intention, precision, and originality.
We’re here for the creators, the chillers, the trendsetters — and everyone in between. Whether you're heading out with your crew or staying in your comfort zone, Laurney makes sure you feel good, look great, and move like you mean it. Our focus? Clothes that speak for you, fit like they’re meant for you, and last way longer than just one trend cycle.

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Built In-House, Worn Everywhere

“Not Just Designed — Made by Us & Owned by Legends”
Laurney isn’t just a fashion label — it’s a factory-powered brand.Being our own manufacturers means we don’t just design garments — we engineer them. Every fabric, fit, and finish goes through our hands before it reaches yours. No outsourcing. No compromises. Just fashion made right — direct from us to you.

Because when you cut out the middlemen, you get more of what matters: Better quality. Fairer pricing. Complete creative freedom.

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Why Laurney?

  • Purposeful Design

    Our collections are rooted in creative expression. From bold streetwear graphics to clean everyday essentials, every piece is designed to reflect your vibe — whether you’re loud and fearless or chill and understated. Style here isn’t a rulebook; it’s a mirror of your individuality.

  • Global Edge, Local Heart

    We draw design inspiration from Indian street scenes, youth culture, and global fashion movements. The result? A unique blend of cultural relevance and worldwide appeal — homegrown, yet globally resonant.

  • Inclusive, Always

    Laurney is for everyone. Our gender-neutral styles and inclusive sizing are made to empower every identity. We believe fashion isn’t about labels — it’s about how you feel when you wear it.

  • Premium Meets Practical

    Our goal has always been clear: offer streetwear that feels top-tier without making your wallet cry. Since we handle production in-house, we deliver high-quality fits and fresh designs at mid-range prices — no overhype, no overcharge.

WhatYou’ll Find at Laurney?

  • Oversized t-shirts made to move with your
    lifestyle — comfy, breathable, and built to last
  • Statement graphics that range from nostalgic to edgy to minimal
  • Small-batch drops that keep your wardrobe fresh without flooding the market
  • Cultural influences woven into every collection — because where we come from matters
  • Unisex designs that speak to style, not stereotypes
  • Every release is intentional, and every piece is made to wear, rewear, and own — not just trend-chase